About the Conference The International XR-Metaverse Conference is an annual immersive tech event of the International Association of Immersive Technology Innovation (IAITI) . It aims to bring industry and academia together in order to discuss, present, showcase the latest trends and advance the immersive technology arena. Initially established in the UK, it has evolved into a premier international event that brings together thought leaders and industry experts. Attendees will explore the ever-evolving of immersive technologies and the metaverse, which have become essential to society. This is an opportunity to engage with the future of this exciting field. The last editions of the conference took place in: 2024 - 9th International XR-Metaverse Conference in Busan, South Korea 2023 - 8th International XR-Metaverse Conference in Las Vegas, USA 2022 - 7th International XR Conference in Lisbon, Portugal Under the theme of “Bridging between realities: transformative, inclusive and sustainable XR” , the conference committee from Maastricht University School of Business and Economics and Zuyd University of Applied Sciences brings the conference back to the heart of Europe for its 10th anniversary. Here, we aim to take stock of the past 10 years of XR research and practice, and set the agenda for the next decade by building bridges between different disciplines, research and application fields, and academia and practice. 2025 Host Committee Dr. Jonas Heller j.heller@maastrichtuniversity.nl Roberta di Palma r.dipalma@maastrichtuniversity.nl Dr. Dai-In Danny Han danny.han@zuyd.nl Dr. Tim Hilken t.hilken@maastrichtuniversity.nl Prof. Dr. Dominik Mahr d.mahr@maastrichtuniversity.nl Lyvie Schoenmaeckers lyvie.schoenmaeckers@zuyd.nl Conference Committee Prof. Timothy Jung Conference Chair t.jung@mmu.ac.uk Prof. Dai-In Danny Han Networking Chair danny.han@zuyd.nl Dr. Mandy Claudia tom Dieck Academic Program Chair c.tom-dieck@mmu.ac.uk Prof. Dominik Mahr Local Program Chair Registration d.mahr@maastrichtuniversity.nl

Location The 2025 edition of the International XRM conference will be hosted at Maastricht University’s School of Business and Economics as well as Hogeschool Zuyd, both in Maastricht, The Netherlands. Keep reading to learn more about the city, school, and organizing departments. The City of Maastricht Maastricht is encircled by medieval walls that encompass a church over a thousand years old and 1,677 national heritage buildings. Originating as a Roman settlement, its strategic position along the Maas River has made it one of the oldest cities in The Netherlands. Innovation thrives throughout the city, with robots now operating in classrooms and restaurants. Maastricht is also celebrated as the cradle of the European Union and the Euro currency, having hosted the Treaty of Maastricht in 1992. About Maastricht University School of Business and Economics Located in the heart of Europe, Maastricht University (UM) , with its nearly 22,000 students and 4,400 employees, is renowned as the European University of the Netherlands. UM is a pioneer in the unique, innovative, problem-based learning system, characterized by a small-scale and student-oriented approach. Research at UM is characterized by a multidisciplinary approach to four overarching research themes: Quality of Life, Learning and Innovation, Europe in a Globalising World en Sustainability and Circularity. The School of Business and Economics (SBE) has a distinctive, Triple Crown accredited, international profile, providing high-quality education and excellent research focused on creating close collaborations between academia and societal stakeholders, businesses and organisations. The Department of Marketing & Supply Chain Management (MSCM) is a vibrant international group of academics dedicated to high-quality research and education with a strong drive for societal relevance, publishing in all major business research journals. The Department consists of 50 professors (assistant, associate and full), lecturers and project managers, over 20 PhD students, and a secretariat. About Zuyd University of Applied Sciences Zuyd is an ambitious university of applied sciences located in the heart of Europe, focusing on three core activities: education for students, research for companies and institutes, and training courses and study programmes for professionals. With 14,600 students, 12 sites in three cities, 29 research centres, an average of 7,000 internships and 2,500 graduation projects per year, and with a history stretching back more than 100 years, Zuyd is strongly anchored in Limburg and the Euregio Meuse-Rhine, making an important contribution to the economic and social development agenda of this region. The Hotel Management School Maastricht (HMSM) is internationally recognized as one of the leading institutes in the field of higher hotel management. With its motto of ‘The next step in hospitality’ it is an institution that is recognized for its unique perspective on how changes in the industry can be put to business advantage, focusing the energies and talents of staff and students to transform academic insight into daily practice and to contribute to the future of the hospitality business. About the DEXLab & Food Experience Lab The Digital Experience Lab (DEXLab) at Maastricht University School of Business and Economics is the hub for digital research and technology-enhanced learning (TEL) and education. DEXLab's mission is to cultivate a thriving ecosystem where research on emerging technologies and innovation in education converge, providing a dynamic space for the exchange of knowledge centered on digital experiences in business settings. The Food Experience Lab (FXL) at Zuyd's Hotel Management School Maastricht is an environment that brings people together to explore the next step in food experiences. It embodies a playground for innovation. We embrace technology such as immersive technologies, 3D food printers, and physiological measurement devices, to imagine, prototype and test future food experiences that are sustainable and valuable for directly or indirectly impacted stakeholders.

Important Deadlines What? When? Submission deadline January 15, 2025 Early bird registration March 25, 2025 Regular registration deadline TBA Doctoral Consortium and pre-conference workshops June 24, 2025 Opening reception June 25, 2025 Conference June 25 - 27, 2025 Conference Fees Registration Type Earlybird Registration Regular Registration General Attendee 550€ 650€ Student 400€ 500€ The doctoral colloquium on the 24.06 will cost 50€

Past Venues - About the Conference page 1992 – 2000 2001 – 2010 2011 – 2020 2021 – 2030 1-9th Annual Frontiers in Service Conference: Nashville, Tennessee 10th Annual Frontiers in Service Conference: October 25-28, 2001, Washington, DC, USA 11th Annual Frontiers in Service Conference: June 27-29, 2002, Maastricht, The Netherlands 12th Annual Frontiers in Service Conference: October 23-26, 2003, Washington, DC, USA 13th Annual Frontiers in Service Conference: October 28-31, 2004, Miami, FL, USA 14th Annual Frontiers in Service Conference: October 6-9, 2005, Tempe, AZ, USA 15th Annual Frontiers in Service Conference: June 29 – July 2, 2006, Brisbane, Australia 16th Annual Frontiers in Service Conference: October 4-7, 2007, San Francisco, California, USA 17th Annual Frontiers in Service Conference: October 2-5, 2008, Washington, DC, USA 18th Annual Frontiers in Service Conference: October 29 – November 1, 2009, Honolulu, HI, USA 19th Annual Frontiers in Service Conference: June 10-13, 2010, Karlstad, Sweden 20th Annual Frontiers in Service Conference: June 30 – July 3, 2011, Columbus, Ohio, USA 21st Annual Frontiers in Service Conference: June 14-17, 2012, College Park, MD, USA 22nd Annual Frontiers in Service Conference: July 4-7, 2013, Taipei, Taiwan 23rd Annual Frontiers in Service Conference: June 26-29, 2014, Miami, FL, USA 24th Annual Frontiers in Service Conference: July 9-12, 2015, San Jose, CA, USA 25th Annual Frontiers in Service Conference: June 23-26, 2016, Bergen, Norway 26th Annual Frontiers in Service Conference: June 22-25, 2017, New York, NY, USA 27th Annual Frontiers in Service Conference: September 6-9, 2018, Austin, TX, USA 28th Annual Frontiers in Service Conference: July 18-21, 2019, Singapore, Singapore 29th Annual Frontiers in Service Conference: July 9-10, 2021 - Philadelphia, PA, USA 30th Annual Frontiers in Service Conference: June 23-26, 2022, Boston, MT, USA

Contact For general enquiries xrm2025-sbe@maastrichtuniversity.nl Address: Tongersestraat 53, 6211 LM Maastricht, the Netherlands Contact conference committee Dr. Jonas Heller (j.heller@maastrichtuniversity.nl ) Dr. Tim Hilken (t.hilken@maastrichtuniversity.nl ) Roberta di Palma (r.dipalma@maastrichtuniversity.nl ) Prof. Dominik Mahr (d.mahr@maastrichtuniversity.nl ) Prof. Dai-In Danny Han (danny.han@zuyd.nl )

DOCTORAL COLLOQUIUM JUNE 24 MAIN CONFERENCE JUNE 25 - 27 International XR-Metaverse Conference 2025 Bridging between realities: transformative, inclusive, and sustainable XR The International XR-Metaverse Conference is an annual immersive tech event of the International Association of Immersive Technology Innovation (IAITI) and it aims to bring industry and academia together in order to discuss, present and show the latest trends in the immersive technology arena. The conference in 2025 will focus on the theme of Bridging between realities: transformative, inclusive, and sustainable XR. We are inviting submissions in any subject area focusing on XR (augmented and virtual reality) and the Metaverse. We are especially inviting submissions with a strong focus on the conference theme of “Bridging between realities: transformative, inclusive, and sustainable XR”. Experience in AR SCAN TO START JOIN OUR MAILING LIST YOUR GATEWAY TO MA ASTRICHT Join our mailing list Email* Subscribe I want to subscribe to your mailing list. Thank you for submitting! Privacy Statement: Our conference website is hosted on Wix.com, which provides the platform for our services. We collect your email address to send you updates about the conference. Wix.com stores your data securely behind a firewall. If you no longer wish to receive updates, please contact us at sbe-dexlab@maastrichtuniversity.nl .

Travel to Maastricht Maastricht is in the heart of Europe. Located in the most southern province of the Netherlands, Limburg, bordered by Germany to the east and Belgium to the south. Settled by the Romans, it was an important stop on the trading route between Cologne and the North Sea. Located in proximity to European hubs Amsterdam, Netherlands, 2 hours away Bruxelles, Belgium, 1 hour away Cologne, Germany, 1 hour away Public Transport Connections Click on your arrival airport below for basic train travel directions to Maastricht Central Station. Train schedules and tickets are available at nsinternational.com/e Brussels Zaventem Airport Brussels-South Charleroi Airport Düsseldorf Airport Amsterdam Airport Schiphol Airport Weeze Cologne-Bonn Airport Eindhoven Airport Frankfurt Airport Maastricht Aachen airport We are committed to promoting a more sustainable way of travelling. Do you want to calculate the direct CO₂ impact of your trip yourself? The following tools are easy to use. Just fill in the required information and the calculations are done on the spot: For train travel, use the CO₂ calculator of ecopassenger.org For trips by plane, we advise you to use the calculator of atmosfair.de Several taxi companies offer airport taxi transfers with fixed fairs. For example: www.avantax.nl ; www.citytax-laoneke.be/nl/luchthavenvervoer ; www.taxi-frenske.nl/vervoer/vliegveldvervoer . (You can send them an email with your flight details – in English – to receive an offer).

Where to Stay in Maastricht Below is a selection of hotels in different price ranges at which we secured a contingent of rooms. These hotels are reserved until the early bird deadline: April 15. Full = full, so please book soon! To get the room rate below, please send an email to the email address of the hotel (see below), that includes the following information: Subject: Reservation Frontiers in Services Name: First and Last name Dates: Check-in and Check-out date Breakfast: yes/no Room: single/double use Maastricht has limited hotel capacity in the city centre. For conference hotels in close distance to all conference locations, please book your hotel as soon as possible. Where to stay in Maastricht Crowne Plaza Maastricht **** Without a doubt, Crowne Plaza Maastricht is the place to stay in the most Burgundian city in the Netherlands. Crowne Plaza Maastricht: offers a perfect base for exploring Maastricht's historic city centre with its luxury boutiques, chic restaurants and atmospheric terraces. Price per night €225,- Breakfast included Email address for reservations: reservation@cp-maastricht.nl Amrâth DuCasque **** Amrâth Hotel DuCasque is located on the Vrijthof, the most famous square in the center of Maastricht. The 4-star boutique hotel is located in a beautiful monument and has 45 art-deco style rooms. The hotel has an on-site restaurant and parking spaces available. Price per night €179,- (June 14 + June 15); €199,- (June 16 + June 17) Breakfast € 18.00 Email address for reservations: groupreservations@amrath.nl Hotel Monastère **** Hotel Monastère is favourably located in the city centre of Maastricht. As its name suggests, the 4-star boutique hotel is based in a former monastery – dating from the 14th-century. Original details of the impressive building have been restored and preserved, but there’s no need to be afraid of medieval circumstances. Price per night €175,- Breakfast €17.5 Fully Booked Kruisheren Hotel ***** The 5-star Kruisherenhotel Maastricht is located in the center of Maastricht in the former 15th-century Kruisherenmonastery. Together with the monumental Gothic church, this complex has been transformed into a design hotel. The architectural contrasts between past and present come alive throughout the hotel. Price per night: €285,- (June 14 + June 15); €295,- (June 16); €319,- (June 17) Breakfast €29.95 Email address for reservations: reservations@oostwegelcollection.nl Townhouse Design Hotel **** Townhouse Hotels & Apartments is a boutique hotel brand with design hotels in Maastricht and The Hague, the Netherlands. We offer authentic hospitality with a warm ambiance in a cozy typical local living room environment. Price per night €129,- (June 14 + June 15); €199,- (June 16 + June 17) Breakfast €18.5 Not Available Anymore Designhotel Maastricht **** Designhotel Maastricht proudly resides in the heart of the neighborhood Wyck, right next to the station and surrounded by modern galleries, undiscovered boutiques and must-visit shops. Behind the historic facade lies a true design hotel with 105 differently designed rooms. But that’s not all that makes the hotel worth your while. Price per night €150 Breakfast included Fully Booked Grand Hotel de L'empereur **** Amrâth Grand Hotel de l'Empereur is a 4-star hotel housed in a national monument with Art Nouveau elements, located in the center of Maastricht opposite the Central Station and about a 10-minute walk from the famous Vrijthof. Price per night €169,- (June 14 + June 15); €189,- (June 16 + June 17) Breakfast €18.5 Email address for reservations: groupreservations@amrath.nl Kaboom Hotel *** Kaboom Hotel is a new kind of low budget hotel in Maastricht for a new kind of guest. You! Smart, sophisticated and a bit rebellious. Someone who knows exactly what he wants. Price per night €119,- (June 14 + June 15); €189,- (June 16 + June 17) Breakfast €14.5 Email address for reservations: groepen@kaboomhotel.nl NH Hotel **** Adjacent to MECC Maastricht convention center, this unpretentious hotel is 2km from art exhibits at the Bonnefantenmuseum and 5 km from Maastricht Caves Zonneberg. Amenities include 2 restaurants, a bar and a terrace, plus a gym, and meeting and event space. There's also a spa with a hammam, a sauna and a hot tub. Price per night €200,- Breakfast €17.9 Email address for reservations: nhmaastricht@nh-hotels.com Locations on the map

Things to visit in Maastricht Maastricht was born as a Roman settlement due to its advantageous location along the Maas River. As a result, it is known as one of the oldest cities in The Netherlands, with a rich cultural, religious, and industrial history. It’s strategic location also led to Maastricht becoming a “garrison” city, with a long military history. The well-preserved old city walls, through which visitors can still stroll, provide atmospheric evidence of this history. In the Middle Ages, Maastricht also became known as a pilgrimage site for Christians visiting the grave of Saint Servatius. The city is dotted with numerous large Catholic and Protestant churches, which focus the religious and cultural lives of Maastricht residents even today. For example, the annual celebration of “Carnaval,” the several days preceding Lent in the Christian calendar, is an important time of year for many. Neighborhood- based Carnaval committees are formed months in advance to support local initiatives and prepare for the four days of music and parades that dominate Maastricht during this period. In the early 19th century, Maastricht became The Netherlands’ industrial spark. Petrus Regout began to manufacture glasswork and pottery in Maastricht and his enterprise became the Sphinx factory, which functioned until the late 1900s. Maastricht was also the industrial home to a large cement factory, mining companies, and other industries until very recently. Today, Maastricht, and its population of approximately 120,000 people, is known as a diverse, international city of knowledge, spearheaded by Maastricht University and several other knowledge institutions based in town. International companies such as DSM, Sabic, and Vodafone contribute to a vibrant international community. Additionally, Maastricht is the site of the “birth of the European Union” where the Maastricht treaty was signed in 1992. Visitors will enjoy numerous culinary and shopping opportunities within and outside the city center. Maastricht is home to many Michelin-recommended restaurants, several of which have been honored with Michelin stars. And, the beautiful city park runs through the middle of the city and along the river, providing a green space for visitors and residents to relax and congregate. Best places to see in Maastricht Recommended Tourist sites within walking distance of SBE: 1. Sint Servaas Kerk 2. Maastricht Stadhuis 1. Sint Servaas Kerk The Basilica of Saint Servatius is a Roman Catholic church dedicated to Saint Servatius. This basilica, which is the oldest in the Netherlands, has one of the most magnificent treasure rooms in Europe. The first stone churches in Maastricht were built after the arrival of Saint Servatius in the fourth century AD. After his death, Maastricht became a popular destination for pilgrims. According to the legend, Saint Servatius was the first bishop of Maastricht and a small chapel was build on the spot where he was buried. In the centuries that followed, this chapel grew into the St. Servatius Church. A small memorial chapel on the saint's grave was replaced by a large stone church built by bishop Monulph around 570. This church was replaced by a larger pilgrim church in the late 7th century, which was then replaced by the present-day structure, which was built in several stages over a period of more than 100 years. The Romanesque church was built during a period in which the chapter of Saint Servatius kept close ties to the Holy Roman Emperors, which resulted in a building that has the characteristics of a German imperial church. The dedication of the church in 1039 was attended by the emperor Henry III and twelve bishops. Most of the church's Medieval provosts were sons of the highest ranking German noble families. Several held the office of chancellor of the German Empire; at least eight provosts went on to become archbishops. The monumental Saint Servatius Basilica radiates faith and history to everyone in the heart of Maastricht. It is listed as one of the 100 most important national monuments in the Netherlands. Location: Keizer Karelplein 3, 6211 TC Maastricht Timings: 10:00–19:00; Sunday 12:30 - 17:00 Entry fee: ‎‎€‎ 4,5 Famous for: oldest basilica in the Netherlands 2. Maastricht Stadhuis We would like to invite you to a pre-conference event about the Special Issue on “Smart Service Failure Recovery” (Smart SFR) at the Journal of Service Research. This event takes the format of a workshop in which the potential contributors to the Special Issue will present their original, cutting-edge ideas on the topic. The overall objective of this workshop is to help participants to discuss and refine their original work in a way that it will help to push the SFR field forward. This workshop of three hours will be composed of three stages: 1. Short Introduction to the Special Issue (30 minutes): Co-editors will open the discussion about the challenges of the topic and expectations about the SI (30 minutes). 2. Panel Discussion about Smart Service Failure-Recovery (45 minutes): A panel with 6-8 prolific researchers in the field, at different stage of their career, will discuss the challenges the field is facing and discuss potential research topics. 3. Roundtable Research Presentations (75 minutes): Small group roundtable discussions about the participants’ papers that target the special issue. Each table will be assigned one senior scholar, and co-editors will rotate around different tables to provide comments and different point of views. This workshop will take place just before the opening ceremony of Frontiers in Service, on Thursday June 15, 2023. You need to register for Frontiers and register for this event to participate. We expect authors to be physically present at Frontiers and will not facilitate online presentations. Authors interested in presenting their work should submit a proposal to the special issue team. Proposals should be submitted as a single Word or PDF file. The cover page should provide the full name, title, affiliation, and email address of each author. The proposal should include the following sections: Abstract, Introduction and Motivation, Methods, and Data, and (Expected) Results. Proposal length is a maximum of 1,500 words excluding tables, figures, and references. Please send your proposal to Yves Van Vaerenbergh (yves.vanvaerenbergh@kuleuven.be ) before March 15, 2023. This workshop is organized by the four co-chairs of the Special Issue on “Smart Service Failure- Recovery” and JSR’s Editor-in-Chief, Ming-Hui Huang, and it is sponsored by JSR. Important dates: Proposal submission deadline: March 15, 2023 Author notification date: April 1, 2023 Workshop date: June 15, 2023 Special issue submission deadline: August 1, 2023 (new deadline) Yany Grégoire, HEC Montréal (yany.gregoire@hec.ca ) Yves Van Vaerenbergh, KU Leuven (yves.vanvaerenbergh@kuleuven.be ) Chiara Orsingher, University of Bologna (chiara.orsingher@unibo.it ) Katja Gelbrich, Catholic University of Eichstätt-Ingolstadt (Katja.Gelbrich@ku.de ) See also: Travel to Maastricht Where to stay and eat in Maastricht About the location of the Conference

Conference Programme Quick Links: PARTICIPANTS & PROGRAMME PRESENTATION GUIDELINES CONFERENCE MAP LOCATIONS OVERVIEW List of Participants Presentation Guidelines Conference Map Locations Overview Start Time End Time Activity 8:30 9:00 Coffee 9:00 10:30 Parallel Sessions 3 10:30 11:00 Coffee 11:00 12:30 Key note session 3: The Next Frontier of Digital Experiences 12:30 13:30 Lunch 13:30 15:00 Parallel Sessions 4 15:00 15:30 Coffee 15:30 17:00 Parallel Sessions 5 17:00 19:00 Refreshment break 19:00 - Social dinner

Pre-Conference Workshops On this page we present three Frontiers in Service 2023 pre-conference workshops. We will soon open registrations. Jump directly to the workshop: • Journal of Service Research Special Issue on “Human-Robot Interactions in Service” • Journal of Service Research Special Issue on “Smart Service Failure-Recovery” Journal of Service Research Special Issue on “Human-Robot Interactions in Service” We would like to invite you to a pre-conference event about the Special Issue on “Human-Robot Interactions in Service” at the Journal of Service Research. This event takes the format of an interactive workshop where we will provide further context for the special issue and create an opportunity for interested authors to exchange ideas, provide feedback, and learn from each other. This workshop of three hours will be composed of three stages: 1. Short Introduction to the Special Issue (30 minutes): Co-editors will open the discussion about the challenges of the topic and expectations about the SI. 2. Panel Discussion about Human-Robot Interactions in Service (45 minutes): A panel with 6-8 prolific researchers in the field, at different stage of their career, will discuss the rise of service robots across service industries, its challenges in practice and potential research topics. 3. Roundtable Research Presentations (75 minutes): Small group roundtable discussions about the participants’ papers that target the special issue. Each table will be assigned one senior scholar, and co-editors will rotate around different tables to provide comments and different point of views. This workshop will take place at the 2023 Frontiers in Service Conference, June 15 (Thursday), 9am to12noon. You need to register for Frontiers and register for this event to participate. We expect authors to be physically present at Frontiers and will not facilitate online presentations. Authors interested in presenting their work should submit a proposal to the special issue team. Proposals should be submitted as a single Word or PDF file here before March 15, 2023. The cover page should provide the full name, title, affiliation, and email address of eacha uthor. The proposal should include the following sections: Abstract, Introduction and Motivation, Methods and Data, and (Expected) Results. Proposal length is a maximum of 1,500 words excluding tables, figures, and references. This workshop is organized by the three co-chairs of the Special Issue on “Human-Robot Interactions in Service” and JSR’s Editor-in-Chief Ming-Hui Huang, and it is sponsored by the Journal of Service Research. Important dates: Proposal submission deadline: March 15, 2023 Author notification date: April 1, 2023 Workshop date: June 15, 2023 Special issue submission deadline: October 1, 2023 Submit your proposal here . Jenny van Doorn, University of Groningen, (j.van.doorn@rug.nl) Gaby Odekerken-Schröder, Maastricht University, (g.odekerken@maastrichtuniversity.nl ) Jim Spohrer, International Society of Service Innovation Professionals, (spohrer@issip.org ) Journal of Service Research Special Issue on “Smart Service Failure-Recovery” We would like to invite you to a pre-conference event about the Special Issue on “Smart Service Failure Recovery” (Smart SFR) at the Journal of Service Research. This event takes the format of a workshop in which the potential contributors to the Special Issue will present their original, cutting-edge ideas on the topic. The overall objective of this workshop is to help participants to discuss and refine their original work in a way that it will help to push the SFR field forward. This workshop of three hours will be composed of three stages: 1. Short Introduction to the Special Issue (30 minutes): Co-editors will open the discussion about the challenges of the topic and expectations about the SI (30 minutes). 2. Panel Discussion about Smart Service Failure-Recovery (45 minutes): A panel with 6-8 prolific researchers in the field, at different stage of their career, will discuss the challenges the field is facing and discuss potential research topics. 3. Roundtable Research Presentations (75 minutes): Small group roundtable discussions about the participants’ papers that target the special issue. Each table will be assigned one senior scholar, and co-editors will rotate around different tables to provide comments and different point of views. This workshop will take place just before the opening ceremony of Frontiers in Service, on Thursday June 15, 2023. You need to register for Frontiers and register for this event to participate. We expect authors to be physically present at Frontiers and will not facilitate online presentations. Authors interested in presenting their work should submit a proposal to the special issue team. Proposals should be submitted as a single Word or PDF file. The cover page should provide the full name, title, affiliation, and email address of each author. The proposal should include the following sections: Abstract, Introduction and Motivation, Methods, and Data, and (Expected) Results. Proposal length is a maximum of 1,500 words excluding tables, figures, and references. Please send your proposal to Yves Van Vaerenbergh (yves.vanvaerenbergh@kuleuven.be ) before March 15, 2023. This workshop is organized by the four co-chairs of the Special Issue on “Smart Service Failure- Recovery” and JSR’s Editor-in-Chief, Ming-Hui Huang, and it is sponsored by JSR. Important dates: Proposal submission deadline: March 15, 2023 Author notification date: April 1, 2023 Workshop date: June 15, 2023 Special issue submission deadline: August 1, 2023 (new deadline) Yany Grégoire, HEC Montréal (yany.gregoire@hec.ca ) Yves Van Vaerenbergh, KU Leuven (yves.vanvaerenbergh@kuleuven.be ) Chiara Orsingher, University of Bologna (chiara.orsingher@unibo.it ) Katja Gelbrich, Catholic University of Eichstätt-Ingolstadt (Katja.Gelbrich@ku.de )

Doctoral Colloquium Wednesday, June 14th, 2023 - Welcome Dinner at 17.30 Location: Thiessen Wijnkoopers, Grote Gracht 18, 6211 SW Maastricht Thursday, June 15, 2023 - Doctoral Colloquium - full day program; start at 8.30 Location: Tongersestraat 53, 6211LM Maastricht Programme Wednesday, June 14th, 2023 - Welcome Dinner at 17.30 Location: Thiessen Wijnkoopers, Grote Gracht 18, 6211 SW Maastricht Activity Host Welcome by Sertan Kabadayi (Co-Chair SERVSIG) Warming up for the DC by Shashi Matta (Opening speaker DC) Italian buffet dinner Thursday, June 15, 2023 - Doctoral Colloquium - full day program; start at 8.30 Location: Tongersestraat 53, 6211LM Maastricht Time Activity 08:30 – 08:45 Walk-in 08:45 – 10:15 Session 1: Spark your creativity – how to shape your service research 10:15 - 10:25 Walk to Aula 10:25 – 11:25 Session 2: The research journey – sharing experiences 11:25 – 12:15 Session 3: The eye of the beholder – the review process 12:15 – 13:30 Lunch 13:30 – 14:30 Session 4: The exciting future of education 14:30 – 15:00 Session 5: Being a research and having a life too 15:00 - 15:30 Coffee break 15:30 – 16:30 Session 6: Mentoring session Session 1: Spark your creativity – how to shape your service research Speaker 1: Shashi Matta, Katholische Universität Eichstätt-Ingolstadt, Germany Speaker 2: Sabine Benoit, University of Surrey, United Kingdom Service research comes in all shapes and forms, there is no “pre-set formula”. It is an interdisciplinary field of research, uses a variety of methods and researchers get inspired in many different ways! This session will help you to spark your own creativity by learning how other researchers look at the world. Shashi Matta is not only a professor in Innovation & Creativity, he is also a certified instructor of the LEGO® SERIOUS PLAY® Method. He will kick off our DC with some serious play to spark your creativity! Sabine Benoit has build an impressive career bridging theory and practice. Her research is inspired by interesting real-life problems and in her research, she does not only get inspired by practice, she also shares her insights and disseminates knowledge beyond publishing in academic journals in many novel and creative ways. She will challenge you to think differently about how to innovate in your own research. Session 2: The research journey – sharing experiences Speaker 1: Chiara Orsingher, Universita di Bologna, Italy Speaker 2: Dwayne Gremler, Bowling Green State University The research journey is exciting and challenging at the same time. Behind every great paper there is a story, and often, the journey was a bumpy road. Chiara Orsingher and Dwayne Gremler will share their personal journeys as authors with you, illustrating that as the saying goes, “perseverance precedes success, even in the dictionary”. Session 3: the eye of the beholder – the review process Speaker: Martin Wetzels, EDHEC Business School, France (Senior Editor JSR) Panel: Carol Kelleher, Cork University, Ireland Lia Patrício, University of Porto, Portugal Tobias Schäfers, Copenhagen Business School, Denmark This session will give you a sneak preview into the world of reviewers to understand their perspective, how you can preempt any major issues that prevent you from publishing your work and how to deal with the review process along the way. Session 4: The exciting future of education Speaker 1: Mirella Kleijnen, Vrije Universiteit Amsterdam, the Netherlands. Speaker 2: Gaby Odekerken-Schröder, Maastricht University, The Netherlands Speaker 3: Jochen Wirtz, National University of Singapore, Singapore If you aspire to become a professor, research and education go hand in hand. The world of education is going through some exciting transformation, which we will highlight a few of during this session. Mirella Kleijnen will take you along on the Student Journey through the world of learning analytics. In a world where blended learning is becoming the norm, data-driven insights in the student journey can help us shape learning experiences in a more effective way. Additionally, new technology also compliment the traditional classroom, as Gaby Odekerken-Schröder will illustrate with the use of robotics in the class room. Finally, Jochen Wirtz will shed more light on Live Long Learning. With changing education, more flexibility and an aging population that changes jobs more frequently than ever, learning continues through life. Session 5: Being a researcher and having a life too Speaker: Michael Brady, Florida State University, USA Being an academic must sound exhausting by now! And yet, there is more to life than just work, also for academics. Especially in times where people’s wellbeing has frequently been challenged, finding the right work-life balance is important to think about. Mike Brady reflects on his own learnings and will challenge you how to find your own balance. Session 6: Mentoring session – It’s all about you! Brief intro SERVSIG Mentor Program by Andrew Gallan, Florida Atlantic University, USA (5 minutes) Mentors: will be matched based on topic If you’re working on research that would benefit from a top service scholar’s input, you’re encouraged to submit a 2-4 page abstract or research summary in advance (*submit by May 15th). You will be matched with someone who works in or near the area you are focused on and you will receive feedback, much like a journal review (only it won’t be blind). You will have an opportunity to speak with your service mentor during the DC and conference. *email your work to Stacey Robinson at sgrobinson@cba.ua.edu Doctoral Consortium participants must first register for the Frontiers in Services Conference in order to participate in this event. To register, please clearly indicate on the registration form that you plan to participate in the Doctoral Consortium. Importantly, if you would like to participate in the breakout sessions at the Consortium, you will have to submit a short summary (2-4 pages) of your research by May 15, 2023 to the following address: sgrobinson@ua.edu .