XR Metaverse 2025 International Conference About the Location Page Location The 2025 edition of the International XRM conference will be hosted at Maastricht University’s School of Business and Economics as well as Hogeschool Zuyd, both in Maastricht, The Netherlands. Keep reading to learn more about the city, school, and organizing departments. The City of Maastricht Maastricht is encircled by medieval walls that encompass a church over a thousand years old and 1,677 national heritage buildings. Originating as a Roman settlement, its strategic position along the Maas River has made it one of the oldest cities in The Netherlands. Innovation thrives throughout the city, with robots now operating in classrooms and restaurants. Maastricht is also celebrated as the cradle of the European Union and the Euro currency, having hosted the Treaty of Maastricht in 1992. About Maastricht University School of Business and Economics Located in the heart of Europe, Maastricht University (UM) , with its nearly 22,000 students and 4,400 employees, is renowned as the European University of the Netherlands. UM is a pioneer in the unique, innovative, problem-based learning system, characterized by a small-scale and student-oriented approach. Research at UM is characterized by a multidisciplinary approach to four overarching research themes: Quality of Life, Learning and Innovation, Europe in a Globalising World en Sustainability and Circularity. The School of Business and Economics (SBE) has a distinctive, Triple Crown accredited, international profile, providing high-quality education and excellent research focused on creating close collaborations between academia and societal stakeholders, businesses and organisations. The Department of Marketing & Supply Chain Management (MSCM) is a vibrant international group of academics dedicated to high-quality research and education with a strong drive for societal relevance, publishing in all major business research journals. The Department consists of 50 professors (assistant, associate and full), lecturers and project managers, over 20 PhD students, and a secretariat. About Zuyd University of Applied Sciences The Hotel Management School Maastricht (HMSM) , part of Zuyd University of Applied Sciences, is internationally recognized as a leader in hospitality education. We are proud to co-host the 10th International XR-Metaverse conference at the hotel school’s Teaching Hotel Château Bethlehem, an inspiring and unique training environment located on our picturesque campus in Maastricht. Operated by enthusiastic first-year students under the guidance of experienced hospitality educators, the Teaching Hotel provides a dynamic platform where education meets real-world practice. Nestled in a historic setting, the hotel not only showcases the future of hospitality but also serves as a living laboratory for innovation and excellence in hotel management. About the DEXLab & Food Experience Lab The Digital Experience Lab (DEXLab) at Maastricht University School of Business and Economics is the hub for digital research and technology-enhanced learning (TEL) and education. DEXLab's mission is to cultivate a thriving ecosystem where research on emerging technologies and innovation in education converge, providing a dynamic space for the exchange of knowledge centered on digital experiences in business settings. The Food Experience Lab (FXL) at Zuyd's Hotel Management School Maastricht is an environment that brings people together to explore the next step in food experiences. It embodies a playground for innovation. We embrace technology such as immersive technologies, 3D food printers, and physiological measurement devices, to imagine, prototype and test future food experiences that are sustainable and valuable for directly or indirectly impacted stakeholders.

Stay and Eat in Maastricht for the XR Metaverse 2025 International Conference Where to Stay in Maastricht Below is a selection of hotels in different price ranges. For some hotels, we secured a contingent of rooms. These hotels are reserved until 1 or 2 months before the conference (April 25 or May 25). Full = full, so please book soon! To get the room rate below, please see the specific instructions for each hotel below. Maastricht has limited hotel capacity in the city centre. For conference hotels in close distance to all conference locations, please book your hotel as soon as possible. Hotels with Conference Rates The Social Hub Maastricht If you think every trip should be inspiring, you’re in the right place at the Social Hub. With stylish design, comfortable rooms and central location, The Social Hub is more than a hotel – it's a community hub to make memories, cowork and everything in between. Price per night €155,- €169,- including breakfast Book here Kaboom Hotel Kaboom Hotel is a new kind of low budget hotel in Maastricht for a new kind of guest. You! Smart, sophisticated and a bit rebellious. Someone who knows exactly what he or she wants. Price per night €138,- €155,50 including breakfast Email request with booking code "XR-Metaverse Kaboom" to info@kaboomhotel.nl Mabi City Centre Hotel A luxury boutique hotel located in Maastricht’s first cinema, located in the City Center aStep into a chic backdrop of flamboyant 1920s Art Deco style to contemporary design. A new experience of freedom, facilitated by personal service and luxurious facilities. Price per night €158,- €179,50 including breakfast Email request with booking code "XR-Metaverse Mabi" to info@kaboomhotel.nl Townhouse Design Hotel Townhouse Hotels & Apartments is a boutique hotel brand with design hotels in Maastricht and The Hague, the Netherlands. We offer authentic hospitality with a warm ambiance in a cozy typical local living room environment. Price per night €158,- 179,50€ including breakfast Email request with booking code "XR-Metaverse Townhouse" to info@kaboomhotel.nl Other Hotels in Maastricht Crowne Plaza Maastricht **** Without a doubt, Crowne Plaza Maastricht is the place to stay in the most Burgundian city in the Netherlands. Crowne Plaza Maastricht: offers a perfect base for exploring Maastricht's historic city centre with its luxury boutiques, chic restaurants and atmospheric terraces. Email address for reservations: reservation@cp-maastricht.nl Amrâth DuCasque **** Amrâth Hotel DuCasque is located on the Vrijthof, the most famous square in the center of Maastricht. The 4-star boutique hotel is located in a beautiful monument and has 45 art-deco style rooms. The hotel has an on-site restaurant and parking spaces available. Email address for reservations: groupreservations@amrath.nl Hotel Monastère **** Hotel Monastère is favourably located in the city centre of Maastricht. As its name suggests, the 4-star boutique hotel is based in a former monastery – dating from the 14th-century. Original details of the impressive building have been restored and preserved, but there’s no need to be afraid of medieval circumstances. Fully Booked NH Hotel **** Adjacent to MECC Maastricht convention center, this unpretentious hotel is 2km from art exhibits at the Bonnefantenmuseum and 5 km from Maastricht Caves Zonneberg. Amenities include 2 restaurants, a bar and a terrace, plus a gym, and meeting and event space. There's also a spa with a hammam, a sauna and a hot tub. Email address for reservations: nhmaastricht@nh-hotels.com Designhotel Maastricht **** Designhotel Maastricht proudly resides in the heart of the neighborhood Wyck, right next to the station and surrounded by modern galleries, undiscovered boutiques and must-visit shops. Behind the historic facade lies a true design hotel with 105 differently designed rooms. But that’s not all that makes the hotel worth your while. Fully Booked Grand Hotel de L'empereur **** Amrâth Grand Hotel de l'Empereur is a 4-star hotel housed in a national monument with Art Nouveau elements, located in the center of Maastricht opposite the Central Station and about a 10-minute walk from the famous Vrijthof. Email address for reservations: groupreservations@amrath.nl Kruisheren Hotel ***** The 5-star Kruisherenhotel Maastricht is located in the center of Maastricht in the former 15th-century Kruisherenmonastery. Together with the monumental Gothic church, this complex has been transformed into a design hotel. The architectural contrasts between past and present come alive throughout the hotel. Email address for reservations: reservations@oostwegelcollection.nl Locations on the map

Travel to Maastricht for the XR Metaverse 2025 International Conference Travelling to Maastricht Maastricht is in the heart of Europe. Located in the most southern province of the Netherlands, Limburg, bordered by Germany to the east and Belgium to the south. Settled by the Romans, it was an important stop on the trading route between Cologne and the North Sea. Located in proximity to European hubs Amsterdam, Netherlands, 2 hours away Bruxelles, Belgium, 1 hour away Cologne, Germany, 1 hour away Public Transport Connections Click on your arrival airport below for basic train travel directions to Maastricht Central Station. Train schedules and tickets are available at nsinternational.com/e Brussels Zaventem Airport Brussels-South Charleroi Airport Düsseldorf Airport Amsterdam Airport Schiphol Airport Weeze Cologne-Bonn Airport Eindhoven Airport Frankfurt Airport Maastricht Aachen airport We are committed to promoting a more sustainable way of travelling. Do you want to calculate the direct CO₂ impact of your trip yourself? The following tools are easy to use. Just fill in the required information and the calculations are done on the spot: For train travel, use the CO₂ calculator of ecopassenger.org For trips by plane, we advise you to use the calculator of atmosfair.de Several taxi companies offer airport taxi transfers with fixed fairs. For example: www.avantax.nl www.citytax-laoneke.be/nl/luchthavenvervoer www.taxi-frenske.nl/vervoer/vliegveldvervoer . You can send them an email with your flight details – in English – to receive an offer.

XR Metaverse 2025 International Conference Call for Papers Page Call for Papers XRM 2025 (Download CfP as PDF here) Click here to start submission Extended Deadline: 31 January 2025 International XR-Metaverse Conference 2025 Bridging between realities: transformative, inclusive, and sustainable XR The International XR-Metaverse Conference is an annual immersive tech event of the International Association of Immersive Technology Innovation (IAITI) and it aims to bring industry and academia together in order to discuss, present and show case latest trends in the immersive technology arena. The conference in 2025 will focus on the theme of Bridging between realities: transformative, inclusive, and sustainable XR. We are inviting submissions in any subject area focusing on XR (augmented and virtual reality) and the Metaverse. We are especially inviting submissions with a strong focus on the conference theme of “Bridging between realities: transformative, inclusive, and sustainable XR”. Instructions for authors We are inviting 3 types of abstract submissions for the 2025 conference: 1. Scientific Track Extended abstract length: max. 3 pages (excl. references). Suggested structure is 1. Introduction, 2. Literature Review, 3. Methodology, 4. Findings, 5 Conclusion. 6. References. 2. Poster Track This track will be suitable for research students who would like to present their ideas. Max 3 pages (excl. references). Suggested structure is 1. Introduction, 2. Literature Review, 3. Methodology, 4. Findings, 5 Conclusion. 6. References. 3. Industry Track Extended abstract length: max. 3 pages (excl. references). Suggested structure is 1. Company Description, 2. Project Summary, 3. Project Details, 4. Feedback from End Users, 5 Future Outlook, 6 Conclusion. Guidelines There are no strict formatting requirements. Please submit a blind copy for the review process. All abstract submissions must be in English and submitted as a PDF file. The document file should not contain information that unnecessarily identifies the authors, their institutions, or their places of work. Submission All abstracts must be submitted via EasyChair: https://easychair.org/conferences/?conf=xrm2025 Deadline : 15 January 2025 Presentations All accepted papers are expected to be presented during the conference. Authors of accepted scientific and industry abstracts will be expected to attend the conference and make a 10 min presentation. Submissions under the poster track are expected to design an A1 poster and display and present this during the conference. List of relevant topics XR Context Applications XR for Education and Training: Immersive learning experiences, skills development, virtual labs. XR in the Workplace: Collaboration, remote work, design visualization, industrial training. XR for Healthcare: Telemedicine, surgical simulation, mental health therapy. XR for Entertainment and Storytelling: Interactive narratives, immersive gaming, virtual concerts. XR for Sustainability and Social Impact: Environmental awareness, cultural preservation, accessibility solutions. XR Implications The Perception and Psychology of XR Experiences: Sensory adaptation, presence, embodiment, user experience. The Ethics of XR Technology: Bias in AI, manipulation, addiction, social isolation. The Interoperability of XR Platforms: Open standards, data portability, cross-platform experiences. XR and the Future of Work: Job displacement, skills gaps, training needs. Measuring the Impact of XR: Metrics for learning, well-being, productivity, ROI. Metaverse Considerations Human-Computer Interaction (HCI) in the Metaverse: Novel interfaces, embodied interaction, social interaction protocols. Metaverse Governance and Decentralization: DAOs, social contracts, economic systems within the Metaverse. Content Creation and Curation for the Metaverse: Tools, pipelines, user-generated content, asset management. Safety and Security in the Metaverse: Privacy, data ownership, user well-being, content moderation. Special Track Healthcare stream Submissions are invited for presentations (podium and poster) in a Special Track Healthcare stream - Chair: Bibhas Roy (broy@shouldersurgery.info ) Virtual reality in healthcare is evolving into clinical tools from a background of research. We are interested in showcasing immersive technology projects and implementations from this sector in our healthcare stream. Areas of particular interest in this stream are: Training & education Implementation barriers Patient safety Planning and navigation during procedures Future technologies Conference Proceedings All accepted papers are invited to submit a full paper (Industry 6 pages) – (Academic up to 12 pages) for the Springer conference Proceedings to be published post conference. Time Schedule Submission closes: January 15, 2025 Notification of acceptance/rejection: February 28, 2025 Early bird registration deadline: March 25, 2025 Conference: 25-27 June 2025 Conference Team Conference Host and Local Chair: Dr. Jonas Heller (j.heller@maastrichtuniversity.nl ) Dr. Tim Hilken (t.hilken@maastrichtuniversity.nl ) Roberta di Palma (r.dipalma@maastrichtuniversity.nl ) Prof. Dominik Mahr (d.mahr@maastrichtuniversity.nl ) Prof. Dai-In Danny Han (danny.han@zuyd.nl ) Conference Chair – Prof. Timothy Jung (t.jung@mmu.ac.uk ) Academic Program Chair – Dr. Mandy Claudia tom Dieck (c.tom-dieck@mmu.ac.uk ) Local Program Chair – Prof. Dominik Mahr (d.mahr@maastrichtuniversity.nl ) Networking Chair – Prof. Dai-In Danny Han (danny.han@zuyd.nl ) Registration – Prof. Dominik Mahr (d.mahr@maastrichtuniversity.nl ) Conference Fees Registration Type Earlybird Registration Regular Registration Doctoral Consortium 50€ 50€ General Attendee 550€ 650€ Student 400€ 500€ The doctoral colloqium on the 24.06 will cost €50EUR. Click here to start submission

XR Metaverse 2025 About the Conference details page About the Conference The International XR-Metaverse Conference is an annual immersive tech event of the International Association of Immersive Technology Innovation (IAITI) . It aims to bring industry and academia together in order to discuss, present, showcase the latest trends and advance the immersive technology arena. Initially established in the UK, it has evolved into a premier international event that brings together thought leaders and industry experts. Attendees will explore the ever-evolving of immersive technologies and the metaverse, which have become essential to society. This is an opportunity to engage with the future of this exciting field. The last editions of the conference took place in: 2024 - 9th International XR-Metaverse Conference in Busan, South Korea 2023 - 8th International XR-Metaverse Conference in Las Vegas, USA 2022 - 7th International XR Conference in Lisbon, Portugal Under the theme of “Bridging between realities: transformative, inclusive and sustainable XR” , the conference committee from Maastricht University School of Business and Economics and Zuyd University of Applied Sciences brings the conference back to the heart of Europe for its 10th anniversary. Here, we aim to take stock of the past 10 years of XR research and practice, and set the agenda for the next decade by building bridges between different disciplines, research and application fields, and academia and practice. 2025 Host Committee Dr. Jonas Heller j.heller@maastrichtuniversity.nl Roberta di Palma r.dipalma@maastrichtuniversity.nl Dr. Dai-In Danny Han danny.han@zuyd.nl Tijana Lovrinovic tijana.lovrinovic@maastrichtuniversity.nl Dr. Tim Hilken t.hilken@maastrichtuniversity.nl Prof. Dr. Dominik Mahr d.mahr@maastrichtuniversity.nl Lyvie Schoenmaeckers lyvie.schoenmaeckers@zuyd.nl Conference Committee Prof. Timothy Jung Conference Chair t.jung@mmu.ac.uk Prof. Dai-In Danny Han Networking Chair danny.han@zuyd.nl Dr. Mandy Claudia tom Dieck Academic Program Chair c.tom-dieck@mmu.ac.uk Prof. Dominik Mahr Local Program Chair Registration d.mahr@maastrichtuniversity.nl

XR Metaverse 2025 International Conference Contact Page Industry opportunities Are you looking to connect with the brightest minds in XR and the metaverse? The 10th International XR-Metaverse Conference is the perfect platform for industry professionals to engage, showcase innovations, and network with top-tier experts. Sign up to learn about the latest XR and metaverse research, or contribute with an industry workshop or as an exhibitor. Reach out to us: xrm2025-sbe@maastrichtuniversit.nl 📅 Dates: June 25–27, 2025 📍 Location: Maastricht, Netherlands This premier event will bring together 200+ leading researchers, industry experts, and innovators across key sectors such as education, business, healthcare, hospitality, and sustainability. Why Get Involved? As an industry visitor or sponsor, you will have opportunities to: ✅ Discover cutting-edge XR research and industry trends ✅ Connect with top XR professionals, decision-makers, and investors ✅ Showcase your company’s innovations on a global stage ✅ Engage in B2B matchmaking and exclusive networking events ✅ Enhance brand visibility across conference platforms Sponsorship Packages Take your participation to the next level with one of our tailored sponsorship opportunities: ✨ PLATINUM PARTNER – €3,500 🔹 Premium exhibition space with prime venue placement 🔹 3 full conference delegate passes 🔹 30-minute speaking slot in the industry track 🔹 Opportunity to host a 60-minute technical workshop ✨ GOLD PARTNER – €2,500 🔹 Exhibition space at the venue 🔹 2 full conference delegate passes 🔹 15-minute speaking slot in the industry track ✨ SILVER PARTNER – €2,000 🔹 Exhibition space at the venue 🔹 2 full conference delegate passes All Sponsorship Packages Include: ✔ Exhibition space for all three conference days ✔ Full access to conference sessions ✔ Complimentary refreshments and lunches (2 days) ✔ Exclusive networking at the Welcome Reception & Conference Dinners (June 25 & 26) ✔ Company profile featured in conference materials ✔ Direct access to an international academic and industry network Sponsorship Terms & Conditions 📌 Prices are in Euros (€) and exclude VAT 📌 Full payment required to secure sponsorship 📌 Cancellation Policy: • 50% refund available up to two weeks before the event • Ticket transfers permitted with 5 working days’ notice 📌 Limited spots available per sponsorship tier

XR-Metaverse 2025 Conference Registration details Page REGISTRATION Register Here Important Deadlines What? When? Submission deadline January 15, 2025 Early bird registration April 11, 2025 Regular registration deadline TBA Doctoral Consortium and pre-conference workshops June 24, 2025 Opening reception June 25, 2025 Conference June 25 - 27, 2025 Conference Fees Registration Type Earlybird Registration Regular Registration Doctoral Consortium 50€ 50€ General Attendee 550€ 650€ Student 400€ 500€ Cancellation Policy: Deregistration between 1-05-2025 and 1-06-2025 will be refunded less a fee of €150,- for fixed costs the organization has already incurred. No refunds will be made after 02-06-2025. For de-registration, please send an email to XRM2025-sbe@maastrichtunviersity.nl

The International XR-Metaverse 2025 Conference is an annual immersive tech event of the International Association of Immersive Technology Innovation (IAITI) and it aims to bring industry and academia together in order to discuss, present and show the latest trends in the immersive technology arena. REGISTRATION OPEN DOCTORAL COLLOQUIUM JUNE 24 MAIN CONFERENCE JUNE 25 - 27 International XR-Metaverse Conference 2025 Bridging between realities: transformative, inclusive, and sustainable XR The International XR-Metaverse Conference is an annual immersive tech event of the International Association of Immersive Technology Innovation (IAITI) and it aims to bring industry and academia together in order to discuss, present and show the latest trends in the immersive technology arena. The conference in 2025 will focus on the theme of Bridging between realities: transformative, inclusive, and sustainable XR. We are inviting submissions in any subject area focusing on XR (augmented and virtual reality) and the Metaverse. We are especially inviting submissions with a strong focus on the conference theme of “Bridging between realities: transformative, inclusive, and sustainable XR”. Experience in AR SCAN TO START JOIN OUR MAILING LIST YOUR GATEWAY TO MA ASTRICHT Join our mailing list Email* Subscribe I want to subscribe to your mailing list. Thank you for submitting! Privacy Statement: Our conference website is hosted on Wix.com, which provides the platform for our services. We collect your email address to send you updates about the conference. Wix.com stores your data securely behind a firewall. If you no longer wish to receive updates, please contact us at sbe-dexlab@maastrichtuniversity.nl .

XR Metaverse 2025 International Conference Programme Page Program Outline The programme will be updated with all details as the conference date approaches. Doctoral Colloquium, Tuesday June 24th Join us for an engaging afternoon focused on XR research! Your experience begins with specialized workshops exploring academic career pathways and XR research methodologies. Following the sessions, you'll have valuable networking opportunities in our innovative Food Experience Lab, concluding with aperitifs at our Teaching Hotel. This colloquium offers both valuable insights and connections with fellow researchers in a welcoming environment—no prior technical expertise is required! For more information, please contact xrm2025-sbe@maastrichtuniversity.nl Location: Hotel Management School Maastricht - Zuyd University of Applied Sciences Address: Bethlehemweg 2, 6222 BM Maastricht Start Time End Time Activity 14:00 19:00 - Welcome & refreshments - Interactive workshops: (1) Academic Career Pathways, (2) XR Research Methodologies - Networking at the Food Experience Lab - Reception with drinks & snacks at the Teaching Hotel Main Conference Join us for three days of an interactive and inspiring conference dedicated to shaping the future of XR. Experience engaging keynotes from industry leaders and academics, participate in hands-on workshops, and connect during breakout sessions. Set in the innovative and award-winning Tapijn Campus at Maastricht University, home of DEXLab, this event promises to be thought-provoking and enriching. Don’t miss out on the opportunity to collaborate and innovate with experts in the field! For more information, please contact xrm2025-sbe@maastrichtuniversity.nl Location: Tapijn Campus - Maastricht University School of Business and Economics Address: Tapijn Kazerne 11, 6211 ME Maastricht Wednesday June 25th Start Time End Time Activity 12:00 18:00 Registration, Opening, Keynotes, Breakouts, Workshops 18:00 22:00 Welcome Event with Food and Drinks at Tapijn Brasserie Thursday June 26th Start Time End Time Activity 8:30 17:00 Welcome, Keynotes, Workshops, Breakout Sessions, Coffee & Networking, Industry Exhibition 18:00 00:00 Conference Dinner with Awards at Rebelle Maastricht, with after-Party Friday June 27th Start Time End Time Activity 8:30 15:30 Welcome, Keynotes, Workshops, Breakout Sessions, Coffee & Networking, Industry Exhibition 15:30 16:30 Closing and announcement of XRM2026

Past Venues - About the Conference page 1992 – 2000 2001 – 2010 2011 – 2020 2021 – 2030 1-9th Annual Frontiers in Service Conference: Nashville, Tennessee 10th Annual Frontiers in Service Conference: October 25-28, 2001, Washington, DC, USA 11th Annual Frontiers in Service Conference: June 27-29, 2002, Maastricht, The Netherlands 12th Annual Frontiers in Service Conference: October 23-26, 2003, Washington, DC, USA 13th Annual Frontiers in Service Conference: October 28-31, 2004, Miami, FL, USA 14th Annual Frontiers in Service Conference: October 6-9, 2005, Tempe, AZ, USA 15th Annual Frontiers in Service Conference: June 29 – July 2, 2006, Brisbane, Australia 16th Annual Frontiers in Service Conference: October 4-7, 2007, San Francisco, California, USA 17th Annual Frontiers in Service Conference: October 2-5, 2008, Washington, DC, USA 18th Annual Frontiers in Service Conference: October 29 – November 1, 2009, Honolulu, HI, USA 19th Annual Frontiers in Service Conference: June 10-13, 2010, Karlstad, Sweden 20th Annual Frontiers in Service Conference: June 30 – July 3, 2011, Columbus, Ohio, USA 21st Annual Frontiers in Service Conference: June 14-17, 2012, College Park, MD, USA 22nd Annual Frontiers in Service Conference: July 4-7, 2013, Taipei, Taiwan 23rd Annual Frontiers in Service Conference: June 26-29, 2014, Miami, FL, USA 24th Annual Frontiers in Service Conference: July 9-12, 2015, San Jose, CA, USA 25th Annual Frontiers in Service Conference: June 23-26, 2016, Bergen, Norway 26th Annual Frontiers in Service Conference: June 22-25, 2017, New York, NY, USA 27th Annual Frontiers in Service Conference: September 6-9, 2018, Austin, TX, USA 28th Annual Frontiers in Service Conference: July 18-21, 2019, Singapore, Singapore 29th Annual Frontiers in Service Conference: July 9-10, 2021 - Philadelphia, PA, USA 30th Annual Frontiers in Service Conference: June 23-26, 2022, Boston, MT, USA

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