.png)
Location
The 2025 edition of the International XRM conference will be hosted at Maastricht University’s School of Business and Economics as well as Hogeschool Zuyd, both in Maastricht, The Netherlands. Keep reading to learn more about the city, school, and organizing departments.
The City of Maastricht
​
Maastricht is encircled by medieval walls that encompass a church over a thousand years old and 1,677 national heritage buildings. Originating as a Roman settlement, its strategic position along the Maas River has made it one of the oldest cities in The Netherlands.
Innovation thrives throughout the city, with robots now operating in classrooms and restaurants.
​
Maastricht is also celebrated as the cradle of the European Union and the Euro currency, having hosted the Treaty of Maastricht in 1992.
About Maastricht University
School of Business and Economics
Located in the heart of Europe, Maastricht University (UM), with its nearly 22,000 students and 4,400 employees, is​ renowned as the European University of the Netherlands. UM is a pioneer in the unique, innovative, problem-based learning system, characterized by a small-scale and student-oriented approach.​​ Research at UM is characterized by a multidisciplinary approach to four overarching research themes: Quality of Life, Learning and Innovation, Europe in a Globalising World en Sustainability and Circularity.
​
The School of Business and Economics (SBE) has a distinctive, Triple Crown accredited, international profile, providing high-quality education and excellent research focused on creating close collaborations between academia and societal stakeholders, businesses and organisations. The Department of Marketing & Supply Chain Management (MSCM) is a vibrant international group of academics dedicated to high-quality research and education with a strong drive for societal relevance, publishing in all major business research journals. The Department consists of 50 professors (assistant, associate and full), lecturers and project managers, over 20 PhD students, and a secretariat.
About Zuyd University of Applied Sciences
The Hotel Management School Maastricht (HMSM), part of Zuyd University of Applied Sciences, is internationally recognized as a leader in hospitality education. We are proud to co-host the 10th International XR-Metaverse conference at the hotel school’s Teaching Hotel Château Bethlehem, an inspiring and unique training environment located on our picturesque campus in Maastricht. Operated by enthusiastic first-year students under the guidance of experienced hospitality educators, the Teaching Hotel provides a dynamic platform where education meets real-world practice. Nestled in a historic setting, the hotel not only showcases the future of hospitality but also serves as a living laboratory for innovation and excellence in hotel management.​
About the DEXLab &
Food Experience Lab
The Digital Experience Lab (DEXLab) at Maastricht University School of Business and Economics is the hub for digital research and technology-enhanced learning (TEL) and education. DEXLab's mission is to cultivate a thriving ecosystem where research on emerging technologies and innovation in education converge, providing a dynamic space for the exchange of knowledge centered on digital experiences in business settings.
​
​
The Food Experience Lab (FXL) at Zuyd's Hotel Management School Maastricht is an environment that brings people together to explore the next step in food experiences. It embodies a playground for innovation. We embrace technology such as immersive technologies, 3D food printers, and physiological measurement devices, to imagine, prototype and test future food experiences that are sustainable and valuable for directly or indirectly impacted stakeholders.
