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Program Outline

Main Conference

Join us for three days of an interactive and inspiring conference dedicated to shaping the future of XR. Experience engaging keynotes from industry leaders and academics, participate in hands-on workshops, and connect during breakout sessions. Set in the innovative and award-winning Tapijn Campus at Maastricht University, home of DEXLab, this event promises to be thought-provoking and enriching. Don’t miss out on the opportunity to collaborate and innovate with experts in the field!

For more information, please contact xrm2025-sbe@maastrichtuniversity.nl

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Location: Tapijn Campus - Maastricht University School of Business and Economics
Address: Tapijn Kazerne 11, 6211 ME Maastricht

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Wednesday June 25th

Start Time
End Time
Activity
12:00
12:30
Registration
12:30
12:45
Welcome & Opening
12.45
13.30
Keynote by Thomas Kubski & Mathilde Toussaint (Deloitte)
13.30
15.00
Breakout Sessions
15.00
15.30
Coffee Break & Exhibition
15.30
16.15
Keynote by Anne Bajart (EU)
16.15
17.45
Workshops
18.00
22.00
Social Dinner at Tapijn Brasserie

Thursday June 26th

DEX LAB simple white transparent logo
Maastricht University logo
Start Time
End Time
Activity
08.30
9.00
Welcome & Coffee
09.00
10.30
Breakout Sessions
10.30
11.00
Coffee Break
11.00
12.30
Keynotes by Thom vd Moosdijk & Ruben Hekkens (ASML) and Max Louwerse (Tilburg University)
12.30
13.30
Lunch
13.30
15.00
Breakout Sessions
15.00
15.30
Coffee Break
15.30
17.00
Breakout Sessions
time to go back to hotel
19.00
23.59
Conference Dinner at Rebelle Maastricht

Friday June 27th

Start Time
End Time
Activity
8:30
9.00
Welcome & Coffee
09.00
10.30
Breakout Sessions
10.30
11.00
Coffee Break
11.00
12.30
Keynote by Ko de Ruyter (King's College London)
12.30
13.30
Lunch
13.30
15.00
Breakout Sessions
15.30
16.30
Closing & XRM 2026 Announcement

Doctoral Colloquium, Tuesday June 24th

​Join us for an engaging afternoon focused on XR research! Your experience begins with specialized workshops exploring academic career pathways and XR research methodologies. Following the sessions, you'll have valuable networking opportunities in our innovative Food Experience Lab, concluding with aperitifs at our Teaching Hotel. This colloquium offers both valuable insights and connections with fellow researchers in a welcoming environment—no prior technical expertise is required!

For more information, please contact xrm2025-sbe@maastrichtuniversity.nl

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Location: Hotel Management School Maastricht - Zuyd University of Applied Sciences
Address: Bethlehemweg 2, 6222 BM Maastricht

Start Time
End Time
Activity
14.00
14.15
Welcome & Coffee
14.15
15.15
Workshop by Danny Han & Philipp Rauschnabel
15.15
15.30
Break
15.30
16.30
Workshop by Marissa Orlowski
16.30
16.45
Move to Hotel Management School
16.45
18.00
Network at Food Experience Lab (HMSM)
18.00
19.00
Drinks & Snacks
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