Professor Ko De Ruyter is a leading expert in marketing strategy, with significant contributions to customer loyalty, responsible marketing, and reality-enhanced marketing. He holds positions as Professor of Marketing at King's Business School, King's College London, Professor of Responsible Marketing Strategy at the Universiteit van Amsterdam, and Adjunct Professor at the School of Marketing, UNSW, Australia. His research is widely recognized, with publications in top academic journals such as the Journal of Marketing, Journal of Consumer Research, and Management Science.

Professor De Ruyter has been awarded a lifetime achievement honor by the American Marketing Association for his leadership in the academic research community. Despite this recognition, he remains driven by a passion for the societal and practical relevance of his work, focusing on how his research can provide value to businesses and their stakeholders.

In today’s rapidly evolving economic landscape, with marketplaces transforming into social spaces driven by technological advances, businesses require strategic guidance grounded in both fundamental and adaptive thinking. Professor De Ruyter’s expertise equips him to offer such insights, making him a sought-after consultant and speaker. His work with decision-makers in both the private and public sectors has helped address key challenges and unlock opportunities for transformation, particularly through the integration of innovative technologies in business performance.

Join Professor Ko De Ruyter and other thought leaders at the 10th International XR Metaverse Conference as they discuss how XR is revolutionizing digital strategy and design for the future.